Let's just call Emily Tarver what she is -- Ms. America -- because this woman is straight-up national. I imagine every time she walks into a holding room for a commercial audition, everybody just lets out an audible sigh because they know damn well she's gonna book that shit. And they know this because she's so g.d. good at it. I mean, remember the last time I featured Ms. Tarver here in a Double Shot?
This one is for Lowe's. Lowe's! ... Lowe's!
ASK FOR IT BY NAME: CRAIG BALDO FOR FULLERTON FORD
I like this commercial a lot. And not only because comedian Craig Baldo is in it. I like it because despite its best effort to "go meta," it winds up with some inexplicable flaws: How do Tom's grocery bags disintegrate so quickly? How does Craig's tapping Tom's shoulder cause the bag to rip apart? And how does that cause the milk and egg cartons to rupture, and presumably also break open a bag of M&Ms? Maybe I'm thinking too much here. Probably because I will never be able to afford a car.