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Entries in Paul Urcioli (1)

Tuesday
Oct052010

ASK FOR IT BY NAME - KATIE SCHORR FOR HEALTHY CHOICE

Ah, the office romance. Even when they're one-sided, they're still significant. Probably because, as Tim from the "The Office" once put it: "All you've got in common is that you walk round on the same bit of carpet for eight hours a day, and yet you spend more time with them than your friends or family." Take a look at Katie Schorr and Paul Urcioli in this Healthy Choice ad. The sexual tension is definitely there, but credit goes to the copywriters for not going overboard with it. Rather, they stay on message: If everyone at work were as honest as prepackaged vegetables, we might still feel dead inside. But we would be healthier. I think.