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Monday
Jan312011

Downy Brand Managers Capture Mike Birbiglia

It's day 6 of P&G's bid to get you to tell all your Facebook friends that you "like" something as mundane as fabric softener. If you haven't heard, Mike Birbiglia is being paid megabucks to lay about this Herald Square Macy's window doing absolutely nada for 7 straight days. It sounds like a dream gig, right?? The only catch is he must eat nothing but Downy for the duration of this stunt.  

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