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New Details on The PIT's Future Home

There are already ads running in the print version of The Onion touting The PIT's new/2nd home, but the venue isn't slated to open until sometime in January or so. Here's some info about the place:

The Peoples Improv Theater will be unveiling their new performing space in early 2011. The roughly 10,000 sqft space features a 99 seat theater, a 50 seat experimental performance space, a stand-up stage, a coffee shop and full service bar.

The PIT's new digs will offer an all encompassing home for performers to work on their craft and career as well as the opportunity to be a part of a vibrant community. The new space will allow The PIT to expand upon its current comedic offerings of improv and sketch comedy shows, stand up and storytelling performances and even mix in a variety of other comedic entertainment.


The Peoples Improv Theater

123 E. 24th Street (between Park and Lexington)

A private holiday party was hosted at The PIT East recently which gave PITizens a sneak peak of the good times ahead. One of the more notable differences: a Mustang Sally's-like watering hole in their own theater.  You can get drunk without ever leaving the lobby--hooray! It is unknown at this time whether you'll get a discount on domestic drafts if you tell the bartender you're from The PIT.

Reader Comments (7)

Why would The PIT dub their venue "THE BEAST" when UCB has been publicizing UCB EAST as "The Beast" for almost a year now. Seems childish and that image of Ali is fucking creepy. Del didn't make himself the logo for UCB.

December 17, 2010 | Unregistered CommenterJeremy

Thanks for taking the time to talk about this, I feel fervently about this and I take pleasure in learning about this topic.

December 18, 2010 | Registered Commenterkeithhuang

Whooooops! Looks like Ali does it again!

He creates a logo VERY similar to the UCB goggles and steals the name The Beast for his Second Stage?

What was the point of this? I thought all 3 theaters were co-existing peacefully, why would The Pit do this and specifically Ali?

December 20, 2010 | Unregistered CommenterConfused by the hate

I really don't think that they will be officially calling this space "the beast" ... and to my knowledge this won't be a 2nd home for the pit - They are leaving 29th street.

December 21, 2010 | Unregistered CommenterClownFart

I think this is more like the Andre the Giant "Obey" ad than the UCB ad. Cannondale made a bike in the early 90s called the Beast of the East. This all seems like nerd fighting to me.

December 21, 2010 | Unregistered CommenterEveryone,everywhere

As a frequent performer at both UCB and the PIT and a fan of both theatres, I have to say I was surprised by this as well. As Jeremy noted, the UCB has been calling their soon-to-open theatre "The Beast" for over a year -- first on postcards, then in a press conference by the UCB at DCM, as reported here by the Comic's Comic. Since I'm sure the PIT was aware of that fact, it's difficult to read this as anything other than, at best, the PIT meanly teasing UCB, and at worst, outwardly antagonistic. I know that staffers at UCB were confused, as they all thought the "feud" was over. If this is a joke, it's an unfunny one no one gets -- if it's meant to provoke the UCB, it's a dick move. Either way, to those of us in the comedy trenches it reflects poorly on The PIT's management.

December 28, 2010 | Unregistered CommenterTim

I don't live in NYC nor am I part of the improv scene there BUT when I saw this logo & name all I could think was UCB. The logo is derivative & definitely appears to lean closer towards UCB's logo than Shepard Fairy's stuff. And like many others have said, the name was known across the improv community at large that The Beast was UCB's working title too. In all honesty, unless this was a joke, it looks really childish on the part of The PIT & will probably work against them. It looks like they are trying to compete head to head with UCB by taking an "us vs. them" stance which is unfair to put students & performers through. It's probably just Ali holding a grudge but you shouldn't tie personal issues to a business plan - change the logo, change the name & say it was all a joke. Don't start a civil improv war again, especially after your competitor has gone from improv theater to bi-coastal comedy institution.

January 1, 2011 | Unregistered CommenterBrian

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