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Tuesday
Oct132009

Ask For It By Name: Billy Scafuri for Mini Cooper

I think the MiniCooper needs to appear in another feature film starring Ed Norton and Marky Mark to regain its share of the little-car market, at least among Americans. Or they can just punch out a dozen more ads featuring longtime Apiary pal Billy Scafuri (Harvard Sailing Team). And while the Paulie Walnuts cameo feels a little shoe-horned in, I think they might have gotten more mileage (sorry) had he just reprised his famous Sopranos line: "He said the guy was an interior designer from Czechoslovakia!"

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