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August 25, 2006
Office Pirates Sinks
OfficePirates.com is getting shut down. From a memo dated today:
To: Time Inc. Employees
From: Ned Desmond
Re: Office Pirates
I’m sorry to announce that the Office Pirates project will come to an end September 1, 2006.
This year we’ve approved major investments in our most promising businesses online, including People, CNNMoney, Sports Illustrated, Time, Golf, Entertainment Weekly and This Old House. We are constantly refining that portfolio to ensure we are focused on the most promising projects. Office Pirates was off to a good start – and it is likely to reach nearly 11 million page views this month – but the business still faced a long road. It was a hard decision, but we decided to shift Office Pirates’ resources elsewhere.
Mark Golin and his small team accomplished a great deal in a few months, and we’ve learned a lot along the way about online launches, video production, audience development and, of course, office humor. We’ll use that experience on other projects, and we’ll do our best to find roles for the Office Pirates team across our expanding line-up of digital businesses. Time Inc. will return to online humor early next year with a new initiative from Sports Illustrated. Stay tuned.N. D.
Posted by The Apiary at August 25, 2006 1:11 PM
Comments
Mark Golin must've been caught with an L.Ron Hubbard novel.
Meanwhile, the planet holds its collective breath until the latest comedic venture from Sports Illustrated is unleashed. Continued humorous musings from Frank Deford are on the way....
Posted by: Mr. Boz Sabeti at August 25, 2006 2:46 PM